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=Graphic Design=

Mr. Wahlgren
Buhler High School

Listed below are some key points to keep in mind when approaching your design projects. You should use these to evaluate your work for its form (how it looks) and its function (the purpose it serves).

**Design Goals**
- Accurate, interesting content - Meeting client needs, adhering to content and purpose - Appealing to target audience - Visual interest and clarity - Functional

**Design Techniques**
- **Contrast**: varying elements to keep composition from becoming mundane/boring, also helps create emphasis/focal point - **Repetition:** repeating elements or similar forms creates unity and flow within the composition - **Alignment:** aligning parts of the forms, text, and images when placing objects on the page, can be formal or informal in nature - **Proximity:** grouping and spacing between elements within the composition that creates harmony and balance

**Design Principles**
- **Focal Point:** give the page a vibrant, interesting focal point - **Hierarchy:** present the information in an organized fashion - **Eye Flow:** organize the page so that the viewer is guided through it - **White Space/Balance:** don't overcrowd the page, leave intentional negative space - **Simplicity:** Keep it simple. Simple is elegant and strong - **Balance & Page Gestalt:** how the different design elements interact (text, images, graphics, content) - **Unity:** assess the page as a whole, contrast, repetition, alignment, and proximity should be present

//The above information and ideas are credited to: www.nondesigners.com//